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Social Media – Basic

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific.

It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI for the business.

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Description

[title text=”Key Features”]

  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

[title text=”Goals”]

GOALS:
  • Traffic – generate traffic to your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship

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MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Social Media Playbook

– Buyer Persona

– Communications Objective

– Content Strategy and Content Vertical Themes

– Tailored audience for the page

  • Account Creation and Optimization
  • Profile Picture Creation and Cover Photo Creation

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MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting – 10 high-quality graphic posts every month
  • Monthly Social Media Paid Ad Campaign Management

– Ads Creation (2 per month, graphics with text)

– Campaign Budget Recommendation

  • Follower Growth
  • Monthly Social Media Report for Facebook

– Social Media Snapshot (Overview)

– Network Growth/Reach

– Engagement Report

– Content Report/Content Consumption

– Performance Analysis and Recommendations

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